Using Apple Desktop Media tools customers can better communicate thier ideas whether in Print, Slide or Live from the Macintosh screen. Desktop Media is an umbrella term which encompasses Desktop Publishing, Desktop Presentations and Multimedia.
- The Booths
There are three Desktop Media booths: Page, Slide, Live. Using ‘HeloCar’ (or HeloCa in Boston) graphics, scans, and text the three stations produce a report, a slide presentation, a live animated presentation, and HyperCard refernce tool.
It is important to explain to each person you present to how the three stations have been set up to show users how they can take thier information and use it to produce print, slide, and live materials.
All of the vendors for the following applications are at the show. You can refer people to those vendors’ booths. Therefore, it is more important to get a good clear message about Apple Desktop Media and the whole booth than get into too much detail on a single product.
There will be a Desktop Media floater in the booth (Phil Schiller and Kevin MacDonald) at all times to assist you.
+ Animation and Handouts
To help you each station will have a MacroMind Director, 1 minute long, animation to position Apple Desktop Media. The animation uses graphics (the same as in the booth) and music. There is no voice over so that you can talk to your customers about Desktop Media as it plays. There are also Apple Desktop Media “People Who Get What They Want” Booklets to hand out to each customer that explains DTM using the HeloCar example again.
- Playing the Desktop Media animation:
Double click open the “Apple DTM” animation icon. Pull down to the “Stage” option (or hit command+1). Press command+A to play and later command+W to stop (you can also pull down the the control menus which are hidden but not gone). Press command+Q (or choose Quit from the menu) to quit Director.
- The Apple Media Book.
The Media Book will be setup between the Print and Slide stations. It is there for all three stations (though the Live presenter should not leave their station to go over to it).
It has real customer examples, testimonials, configurations, and output for demonstrating creating Newsletters, Charts, Color Overheads, Image Design, Typesetting, Phottypeset and separation, 35mm slides, animation, and CD ROM. Use it often, it simple is the best piece ever created at Apple and customers love it.
- Video Monitors
While you are presenting there will be two video monitors above the stations looping through the Apple Dektop Media ad with the audio at a low volume. The video is coming from a LaserDisc that is run from a Mac SE. Both the LaserDisc player and the Mac SE will be inside a cabinet between the slide and live stations.
+ The Stations
The following are suggestions for demoing the stations. Of course you are free to show off features of these applications as you see fit. Just, please try to keep to the HeloCar files loaded on the systems for consistency of message.
+ Print
+ Hardware
- Apple Mac II cx w/8MB RAM
- Radius 2 page display and 24 bit card
- Apple CD ROM
- Howtek PixleMaster Color Printer
The PixleMaster printer will be set to print out 100 copies of a page of the PageMaker file while you are presenting (you can hand these out).
+ Software
+ Claris MacWrite II
This is the perfect place to start non-Mac users who are interested in Desktop Media but have little to no computer knowledge.
- Open up the “Sales by Region Text” file.
- Select some text and change the font, size, and style of some text.
Explain WYSIWYSG.
- Change the number of columns.
- Paste in a graphic from the scrapbook.
- Check the spelling.
+ SuperMac PixlePaint Professional
This is the brand new version of PixlePaint.
It works in 8, 16, and 24 bit mode.
- Open up the “Car scan (24 bit)” file.
+ Create a square with a nice fill
- DoubleClick the solid Square drawing tool to bring up the Fill options dialog box.
- Select a direction for the fill.
- Select a starting and ending color.
- Draw a shaded fill.
- Select Undo from the menu.
+ Work with the color palettes
- Open the Color tools by clicking the gray bar at the top of the drawing.
- Paint a few colors in the color mixing area using the paint brush.
- Mix the colors together using the finger tool.
- Use the eyedropper tool to drag across the mixed colors and pick up the one you want.
- Choose Colors... from the Options menu.
- Select Pantone as the color Picker choice.
- Select a color to replace.
- Choose Pick.
- PixelPaint will show you the Pantone color you selected and others in the same range.
- Pick that or another Pantone color.
- Click on the card pages to flip through colors.
- Slide you cursor along the color bar at the bottom to scroll quickly through all the Pantone colors.
+ Advanced example: make a mirror of the car.
- Select a bottom section of the car.
- Copy and Paste it.
- Drag the copy beneath the car.
- Choose Flip Vertical from the Dynamic Effects Edit choice.
- Now choose black as the forground color.
- Double click on the solid Square tool to bring up the Fill Effects.
- Choose Fade Out for the style and click OK.
- Choose Effect from the Rectangle menu and Fill Effects from the Effect menu.
- Move the Transparency slider at the bottom to %20.
- Drag a square over the flipped car picture.
- Point the angle of the fade straight up.
+ Aldus FreeHand
- Open up the “Sideview car” file.
Explain that this is ‘vector’ based drawing (you draw lines like in MacDraw which you can edit).
Explain how you may scan in an object, place the scan in the background of the file and then trace they scan to get a vector based drawing that you can then edit.
- Move a curve.
- Zoom in by clicking on the magnifying glass icon and clicking on the drawing a few times.
- Zoom out by holding down the “option’ key while clicking with the magnifying glass.
- Select an area of the drawing by clicking on it.
- Make a copy of the object by selecting Copy and then Paste from the menu.
- Rotate the object by clicking on the Rotate tool, clicking back on the object and dragging the mouse.
+ Aldus PageMaker (w/ Color Extensions)
Explain that this is the same easy to use PageMaker that set the industry standard but it now has advanced features such as automatic text flow for long documents and Color Extensions for producing color separations and OPI (open pre press interface) files.
- Open the “HeloCar Proposal” PageMaker file.
- Flip through the pages to show people the EPSF graphics that were brought in from FreeHand and the 24 bit scan brought in from PhotMac and PixlePaint.
- Click on the Text tool and show how you can create and edit text right in PageMaker.
- Zoom in on the pages.
- Go to Page 5.
- Change the columns to 3 by choosing Column Guides... from the Options menu.
- Choose Place... from the File menu and place the text file on the page.
- Choose Place... again and place an EPSF graphic or the car scan.
- Open the Chooser and show how we select printing and other network resources.
Explain that the printer could be anywhere on the network -- even remote.
- Choose Print and show how the Print dialog gives you control of the printing process.
- Don’t actually print.
+ Slide
+ Hardware
- Apple Mac IIcx w/8MB RAM
- Apple RGB Monitor and 8 bit card
- Mirus Film Printer
The Mirus FilmPrinter is great for getting the concept of desktop fil printing across to people. Simple open the top cover and show them the camera. Explain that it takes standard 35mm slide film and when you are in PowerPoint you can show how to select and print to the FilmPrinter (of course you won’t actually).
- Hewlett Packard PaintJet
The HP PainJet is there so that you can talk about printing inexpensive color overheads. You don’t want to actually print to it because the quality stinks.
- 35mmSlides (5) and viewer
There are five slides created from the PowerPoint presentation. They can be viewed by using the slide viewer. These were created on a standard 8 bit color Mac II yet they demonstrate the high quality 32 bit color results that can be achieved. The file took only 1/2 hour to create and prepare to image the slides (imaging takes longer of course, about 10 minutes per slide).
- Kodak DataShow Remote
- Slide Handouts and Comparisons
There are slide examples and a comparison (though somewhat outdated) of slide makers that you can hand out. You can refer them to the slide section of the media book to show other slide samples and info. And, you can talk about the new version of Persuasion and refer people to the Aldus booth.
+ Software
+ Visual Business No. 5
Explain that No. 5 is a simple but powerful charting package. It reads in text or SYLK (standard spreadsheet) files. With it you can create beautiful 3D graphs and use thier software to print directly to film printers and color printers or paste the graphs into presentation, desktop publishing, or even animation package.
- Start No.5
+ Open the “Competition Data” SYLK file
+ Type in the Values and Column Names
You will not have to do this in the next release - it will read these straight from the spreadsheet file.
+ Value Names
- BMW, Mercedes, Porche, Jaguar, Ferari, Audi
+ Column Names
- Units, Sales, Fun
- Close the Data Window
Explain that this is a standard 2D graph.
+ Change the chart
- Double click on the car names to change the font size down to 18 pt.
- Choose 3D from the Options menu.
- Open up 3D view from the Goodies menu.
- Click on the left, down, and perspective menus to change the view and click OK.
Explain that this is the only software that uses 3D fonts! (It can support up to the 35 fonts that the LaserWriter does).
- Choose Show Palette from the Goodies menu.
- Double click on the Red to select a new color for the bars.
- Pick a new first color.
- Click the Calc-Shades button.
Explain that NO. 5 automatically calculates the other 3D shades for you.
- Choose Chart Frame from the goodies menu and select a frame.
- Select some other chart types from the Chart menu.
+ Now choose the Pie option from the Chart menu.
- Open up the 3D view.
- Use the left and right rows to rotate the chart and the up and down arrow to change the angle.
- Hold down the Option key and use the up and down arrows to change the pie’s thickness.
- Move a few pieces of the pie out (they stay in the same plane).
- Hold down the Option key, click on the top of a piece and drag it up and down to change it’s individual thickness.
- Choose Show Data Values from the Options menu.
- Choose Show Legends from the Options menu.
- Double click on the BKD color in the Color Palette and select a different color for each of the three colors (don’t calculate shades).
- Select Shading from the Goodies menu.
- Choose Circular, 3 color, and drag the sun in the Position box
+ MicroSoft PowerPoint
Explain that this is a simple yet powerful Desktop Presentations software product. It set the standard in ease of use but has also added powerful capabilities such as support for 32 bit QuickDraw (16.7 million colors).
- Open “HeloCar Presentation”.
- Click on the Title Sorter.
- Move a slide in the order.
- Click on the Slide Sorter.
- Move the slide back around in order.
Explain that you can use the familiar Mac Cut and Paste method to move groups of slides between presentations.
- Choose View Slide Master.
Explain the concept of a Master slide that sets your backgrounds. And, how you can save backgrounds for standard presentations or your company can set a few standard backgrounds for users.
+ Work with the Color Scheme
- Choose Color Scheme from the Color menu to show how PowerPoint intelligently helps you pick the colors for your presentation if you want.
- Select Choose a Scheme.
- Pick a background color.
Explain that PowerPoint then displays forground colors that would work well with the background color.
- Pick a background color.
Explain that PowerPoint then displays accent colors that would work well with the background and forground colors.
- Click OK.
- Click Shading.
- Select a shading pattern and click OK.
Explain that you can apply this color scheme to this slide, a group of slides or the whole presentation. And, you can use this method to change a single color throughout the whole presentation automatically or share color schemes between presentations. All without having to change you graphics or text.
- Leave the color scheme by clicking the close box (don’t actually change the scheme).
- Choose View Slide #1 from the view menu.
- Step through the slides and show the graphics that came from the FreeHand and PixlePaint files used over at the Print station.
+ Create a new slide
- Select New Slide from the Edit menu.
- Type in a title.
- Click on the Word Processing tool and type in some text.
- From the Draw menu select Sized to Text, Framed, Shadowed, Filled.
- Delete a line of text and click away to show how PowerPoint updates the frame and shadow size.
- Select Notes from the View menu and show how you can type in speaker notes.
- Open the Chooser to show how you can select the LaserWriter, FilmPrinter, HP PaintJet, etc. Select the FilmPrinter.
- Select Print from the File menu to show how you control the FilmPrinter. (But don’t Print).
- Choose SlideShow from the File menu and run a slide show.
Explain how you can move forward, backward, jump to any number slide, and use the Kodak InfraRed Remote.
+ Live
+ Hardware
- Apple Mac IIcx w/8MB RAM
- Apple RGB Monitor and 8 bit card
- Farallon MacRecorder
- Apple Scanner
- Bose Speakers
+ Software
+ Apple HyperScan
Explain that HyperScan is an easy, fast way to bring in 1 bit (B&W) dithers into HyperCard (or any other application).
The Apple Scanner also scans in Halftone and greyscale pictures (in 16 shades of grey) using AppleScan. A company has also announced color scanning software that works with the Apple, and other, grey scale scanner (it does 3 passes with a filter). And, of course, there are many great 24 bit color scanners available for the Mac.
- Place the HeloCar Napkin on the scanner
- Open HyperScan
- Click on the regular Portrait shaped icon (the long ways)
- Click Preview
- Drag the button over the area of the picture you want to scan
- Resize the button to zoom in or out of the picture
- Click Scan
- Move the Cross around to change the brightness and contrast
Explain that one of the great features of HyperScan is it’s ability to look at the drawing and set the proper brightness, contrast and dither effect.
- Click on the Dithering Effects button to go to that card
- Select the Line Drawing effect
(The secoond effect on the top row). HyperCard looked at the napkin, saw the grey color and assumed we wanted to see it in grey scale (the first effect on the top row). But we know it is a line drawing and can change that.
- Select Save and HyperCard places the card at the end of the HyperScan stack.
- Now you could select Copy Card and Paste it into any stack.
+ Farallon SoundEdit
Explain that the Mac has a built in sony 8 bit CD stereo sound chip and a speaker. One MacRecorder lets you record mono sound (and two will let you record stereo) to be used in HyperCard, Director, etc. It has a built in microphone and inputs for a higher quailty mic or any audio source (like a VCR, tape player, CD, etc).
If they want higher quality sound there are other products such as the DigiDesigns Sound Excelerator which samples and edits16 bit CD quality sounds.
- Open SoundEdit
- Select Record Options... from the Settings menu then click OK
Explain that you can record at different frequencies. The higher the frequency the better the quality but the more space the sounds take up. 11Hz is good for music, 7Hz for voice, and lower for simple sound effects. You can also use sound compression to save space and the next version if the Mac OS (7.0) will have built in sound compression (on the fly) for all audio software.
- Click on the Gauge button to check the sound level
- Click to stop
+ Record a sound
- Click the Microphone and record some speach
+ Move the mouse to stop recording
- Click the Speaker button to hear the sound.
+ Edit a word
- Select a word, choose a color for it and type a name
- Click on the word to select the sound
- Select Amplify from the Effects menu and OK to make it loader
- Select Echo from the Effects menu and OK to give it an echo
+ Mix two sounds
- Select New from the File menu
- Record a second sound
- Double Click all of the first sound and then Mixer Input from the Settings Menu
- Double Click all of the Second sound and then Mixer Input from the Settings Menu
- Click on the Mixer window
- Mover the shorter sound back and forth
- Move the bar at the top of the sounds to change thier relative volumes
- Click Mix
+ Electronic Arts Studio/1
Explain that Studio/1 is a black and white paint program that has very powerful paint features, great animation, tools, uses MacRecorder sounds, has a HyperCard XCMD, and directly drives the Apple Scanner.
At this station we are going to focus on Studio/1’s animation capabilities.
- Open “HeloCar B&W animation 2”.
- Click the Play Once button (the arrow with one line).
- Select New from the File menu.
- Select Set # of Frames from the Anim menu
- Type 20 and click OK
+ Use an Anim Template
Explain that Studio/1 comes with a number of templates and you can also create your own.
- Select the Text tool and type some text on the screen
- Use the lasso or square marque and select the text
- Choose Anim Template... from the Anim menu
- Open up the Template folder from the Studio/1 folder
- Click once on the different templates to see what they do.
- Select a template, 10 frames and check Use current position.
- Click OK.
+ Use an Anim Brush
Anim Brushes let you paint with the brush tool progressively through a multiframe animation. You can use any of your animations as Brushes.
- Go back to slide one using the scroll bar
- Select Load Brush... from the Brush menu.
- Open the HeloCar B&W animation 1.
- Hold down the tilde key and click the mouse to paint one car picture per slide.
- Continue until you reach the last slide, moving the car around the screen on each click (Keeping the tilde key down).
+ Apple HyperCard
If they need to know alot of basic info about HyperCard you can send them to the HyperCard booth. What we want to show here is using HyperCard to deliver information in a live tool with user interaction.
- Open the HeloCar stack.
- Step through it clicking on parts of the car anatomy when you get to those cards.
+ Create a new card
- Select New Card from the Edit menu
- Select New Button from the Objects menu
- Give the new button a name and style
- Link the button to another Card
- Select New Field from the Objects menu
- Make the field scrolling, change the font style and resize it
+ HyperCard CD Audio Toolkit
Explain that HyperCard is extensible (using XCMDs). Apple has created a number of extensions to HyperCard (and 3rd parties have created many more). Two multimedia examples of this is the HyperCard CD Audio Toolkit and the HyperCard Interactive VideoDisc Toolkit. They are orderable from APDA for a minimal fee. These tools were used by many of the Information Content developers like ABCNews Interactive.
Using the newly announced Media Control Architecture developers will be able to have this kind of control in any application for any media device.
The HyperCard CD Audio Toolkit lets you control regular CD Audio discs in the Apple CD ROM player (which also supports data files - up to 552 MB). You can either use the controller cards or the HyperTalk scripting language.
- Select CD from the Anatomy Menu
- With a music disc in the drive click Display ON.
- Play the disc.
+ HyperCard Interactive VideoDisc Toolkit
The HyperCard Interactive VideoDisc Toolkit lets you control regular CD Audio discs in industry standard LaserDisc players (which also supports data files - up to 552 MB). We don’t have a LaserDisc hooked up here but you can show them an example of a controller. You can either use the controller cards or the HyperTalk scripting language to control the LaserDisc.
Using the newly announced Media Control Architecture developers will be able to have this kind of control in any application for any media device.
A CAV level 3 format LaserDisc can hold 30 minutes of full motion video per side (2 sided) or up to 54,000 still shots per side (or a mixture of the two). And, it also has two channels of CD quality audio.
You hook up a LaserDisc to the Mac with a single serial cable.
(The video playing on the monitors is run this way).
- Select LaserDisc from the Anatomy menu
- Just show them the controller
- Click on the Set Up button
- Show them the player types supported and click None.
+ MacroMind Director
Explain that Director is an advanced animation application that comes with two pieces. One: the Overview which lets you easily create presentations using your files in a number of formats (MacPaint, PICT, PICS, etc), stringing together graphics, sounds, automaticlly generated animations and transitions. The second, Studio is a powerful animation environment which lets you create animations with in betweens, audio, transitions, built in painting, MIDI control, and an advanced database to manage it all.
MacroMind has also announce thier Accelerator (60 frames a second), HyperCard Toolkit, and Interactive products for Director
If people want to put their animations onto video tape along with video overlay they can use a product like the Mass Micro ColorSpace II.
- Open up either the “Apple DTM” or “HeloCar Animation” file.
- Select Stage From the Window menu
- Pull down to Play from the Control Window (the mwnus are really still there - just hidden from view) or click command+A
- Pull down to Stop in the Control menu or click command+W
- Select Stage again or click command+1 to bring all the windows back.
- Open the Panel, Cast, Score, and Paint Windows from the Window Menu if they are not open.
Explain the concept of the Cast - a database of graphics, photos, sounds, and color pallettes for use in the animation. Changing an object here will update it throughout the animation (and saves space).
Explain the concept of the score - the horizontal rows are channels to place cast members onto the stage (24 at a time) and the verticle rows are individual slides in the animation.
+ In Between a cast member
- Drag a Cast member on to the stage
- copy it’s square in the score
- scroll down a number of frames
- copy the cast members square into the score in the same channel
- Move the cast member on the stage
- Select In Between from the Score menu
+ Auto Animate a line of text
- Select Auto Animate.. from the Edit menu
- Select the Text effect
- Type in some text
- Change the style of the text
- Choose a color for the text and make it transparent
- Click Preview
- Click on the screen to reposition the text
- Click OK to leave the preview
- Click OK to create the effect
- The Booth Layout(use Document Full View to see - Small View to hide)
